For someone just getting into CPA marketing, the variability of different offer types can be confusing it would appear overwhelming at first to try and work out what all the different offers are.

Some common types you will find in nearly any CPA network’s portfolio are free-trial offers, zip-submit offers, and e-mail-submit offers.

Let’s begin with free-trial offers, because they are so favored among both advertisers and the marketers who promote them.  The rationale is simple : These free trial offers are frequently absolutely free to the buyer, excepting a small fee ( as little as $1.95 or so ) for shipping and handling.  The customer gets a product they’re interested for an incredibly low price, and the advertiser gets a valuable lead.

As a marketer, you might be thinking how this benefits you.  Although the offer is free, or nearly free, corporations are typically more than prepared to pay generous commissions ( as much as $20-$100 per lead ).  The rationale is that many of these free trial offers are forced continuity programs by accepting the free trial, the consumer is agreeing to pay for more of the product when the free trial is up, frequently through a once per month auto-ship program.

All you need to stress about {, however ,} is delivering the lead keeping the purchaser is up to the advertiser.  That implies that you get a high commission on an offer that’s easy to convert, and all you’ve got to do is get the customer to the corporation’s landing page.  Free-trial offers are well-liked for a reason.

Another common type of CPA offer is a zip submit. All a visitor has to do in order for you to get paid is enter their zip code.  You may be certain that the company running the promotion has a way to make cash from the customer on the back end, but you as the CPA marketer get paid just for the customer’s’s zip code.  These offers convert intensely well, though they’re generally low-paying you may earn as little as 75 cents to $1 for a zip submit, but if you can drive lots of traffic to them even small change can mount up to big money.

Another similar kind of offer is an e-mail submit. You have likely heard many marketers say the cash is in the list, but building a list of prequalified buyers can be tough, and so companies are prepared to pay a lot for the right e-mail addresses.  That’s where you come in : all of the visitor needs to do is enter their e-mail address and you get paid.  Like a zip-submit, the payouts can be a little low, but you can make up for that in volume.

You can learn much more on the various sorts of CPA offers and, most importantly, how to select the right offer to market and the way to promote it, by checking out the newly-released Zero Friction Marketing.

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