Before putting any effort whatsoever into creating any web pages you should have considered how you intend to get people to visit and ‘consume’ your content. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. You want the majority of visitors to come from search engines. If you are just starting out there is no better form of traffic than the type that comes from the search engines as it wont cost you a penny and it very targeted.

Search engines stay in business by understanding what the user are searching for and delivering relevant results. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. The more often the searchers return the greater the search engines fortunes. Your task is to work to achieve similar goals for your web pages.Get more users and get them to return often.

So what should you do?. There are two paths to achieving this and the good news is you can if you have the money do both. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.

Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The search engine scans its index of web pages and returns the web pages it has decided are most relevant to the keyword or key phrase. The two factors that decide what results a search engine returns are authority and relevancy.

Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. The number and authority of the back links to a web page help the search engine determine the position the web page will occupy in the list of pages.

Back links are the number one priority you should focus on in web page optimisation.

Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Browsers who discover and click on back links containing keywords associated with their interests will be directed to your web pages. ‘Anchor text’ is the correct term to describe the text appearing as a link and contributes to the value given to the link by the search engines. Back links can vary in value.

Back links from web pages that contain content related to your web page have an impact on the authority of your web page.Significantly authoritative web pages can pass some of their authority through the back links to your page.

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